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TMG Insights
Case Studies

TMG & Doosan

Multinational conglomerate and owner of Bobcat

Expanding Search Capability with Coveo and AI

The Business Challenge

To increase dealer satisfaction and revenue grownth, Bobcat wanted to unify their online experiences through a new, comprehensive design system, allowing for easier navigation, user experience, and brand satisfaction.

The Solution

Under Bobcat’s vision, TMG crafted an end-to-end design solution that encompassed research, strategym process, design, and execution. Through research, TMG created personas and mapped them to persona-oriented workspaces, ensuring a connected sales and support experience across brand touchpoints.

The Results

The largest automotive services company in North America sought to modernize its e-store and marketplace using SAP.

Increased number of orders

Improved customer service

Driving data-backed decision making

Implemented Agile process

Defining and adding new ecommerce features like automated refund and tax credits

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