Research, Analytics, and Insights

Make better decisions about your platform, product, and experience. TMG offers a variety of services in quant & qual research and analytics to give you the context you need.

Leveraging Data as a Key Asset for B2B

No matter what business you are in, your data is a critical asset. TMG’s methodology looks across your organization and outside of your four walls to deliver actionable insights that will make a positive impact to your business.

  • Market research and analysis: We draw on first- and third- party research to identify product-market fit, target audiences and personas, and key opportunities.
  • Data & analytics strategy: Whether you have one team or multiple working on turning data into useful information, we strive to bring teams together from CX to Product to Development so we can align on what matters.
  • Operationalization: TMG is unparalleled when it comes to quality delivery; we know how to scale data programs and teams for success.

CX Research and VOC (Voice of the Customer)

The customer is at the core of a great CX. TMG has a team of experts knowledgeable in different methodologies to drive research insights.

  • We leverage direct customer research, desk research, industry trend analysis, diary studies, user needs assessments, stakeholder interviews, surveys, VOC, panels, and benchmarking.
  • We couple this with analytics and quantitative data from your industry and others to inform experience strategies and tactics.
  • We implement tooling and dashboarding so you can learn and improve iteratively, in the spirit of SAFe Agile.
  • Critically, we provide coaching and training services to make sure your organization can synthesize and leverage these insights over time.
Improve and Expand

Data & Analytics Strategy & Roadmap

TMG will assess your operational maturity, audit your current touchpoint data & analytics tooling and implementation, and workshop with you how to deliver reliable, consistent data to improve and expand your digital experience.

  • Our work starts with interactive workshops where we’ll discuss and compare your touchpoints’ business and user goals. Comparative analysis and benchmarking is a key topic.
  • We then fully audit your implementation, no matter what platform you’re using, to ensure you are getting the most out of your investment and the strongest ROI.
  • No matter what your maturity level, we’ll lay out what you need to focus on now, including any critical fixes to make sure you’re getting quality data.
  • You’ll walk out of our work together with a clear plan of action, recommendations & insights, and success metrics.
Transform your Business

Operationalizing Data & Insights

Lots of people talk about a test-and-learn approach, but the team of experts at TMG has done it – and has seen how it can transform business decisions.

  • TMG draws from the SAFe Agile framework with Continuous Discovery & Delivery: a proven process that incorporates VOC, data & analytics, technology, product, and experience to rapidly deliver value.
  • Your team, ours, or a combination: no matter what your team looks like today, we’ll guide and coach a group of people to be successful.

What We Deliver

  • CX Research
  • Generative Research
  • Data & Analytics Strategy & Roadmap
  • Analytics Audit
  • CRO Strategy & Roadmap
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Work With The Data Experts at TMG

At TMG, we know insights are critical to drive real value for your users and your business. Our experts are here to support you every step of the way from strategy to execution and beyond.

Contact us today to learn more and start your journey towards a data-informed way of working.

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